Most businesses have a website to ultimately generate them more business. But does yours currently work for you? Getting website visitors is the relatively easy part. Getting them to contact you is considerably more challenging. Using a process called Inbound Marketing, website visitors are attracted, engaged, and convert to a lead. At this point, you have their contact details, to allow you to build a trusted advisor relationship with them, to ultimately convert them into a client.
Now that you have generated your lead, you now need to nurture, building the lead's trust. A typical way to do this is through advising them of additional content through email and social media.
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